Hey there,

I'm Apurva.

I am a Product Designer with a Bachelor’s in Communication Design from Nottingham Trent University. I combine my passion for art, storytelling, and psychology to craft intuitive and delightful experiences that simplify everyday problems.I aim to create timeless designs—visually elegant and functionally impactful and now I’m excited to begin my next chapter!

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My Story.

Currently looking for full time opportunities from February 2025

I'm a Product Designer, wired with Illustration skills. I create impactful, intuitive & delightful experiences. I work where people, technology & business meet!
I wish to be part of an ecosystem where humanity is essential to design.

Background

Born and raised in India, I am a Product Designer now based in Toronto, Canada.

How it all started...

My professional journey began as a Product Designer at Tata Consultancy Services, where I collaborated cross-functionally, led design initiatives, and revamped critical applications. I developed a network operation software interface, successfully leading a team of 8 members to contribute to a $1.5 million revenue increase for the company.

Always curious to know the 'Why' behind things, I began exploring the thought processes that shaped products and solutions. Inspired to uncover the value being created, I collaborated with Product Managers and UX Designers at my company. Attending a UX conference further fueled my passion for creative problem-solving, as I learned how placing the user at the center of design could transform experiences. That moment solidified my decision to step into the field of UX design!

A few years down the line

I hope to bring my perspectives and experiences to a team that thrives on diversity of thought, impactful work, healthy relationships, and moments of surprise and delight. I strive to become an empathetic, passionate, and a "humane" Design Leader one day.

When I'm not designing, you'll spot me...

Writing my heart out ✍🏻 relaxes my soul. 🧘🏻‍️
Sketching or painting 🎨, it's just divine!
Sipping a hazelnut latte ☕️ it's love.
Baking a blueberry muffin 🧁, it's a therapy.
Walking my imaginary dog 🐶 getting one very soon : )

My Journey.