Hey there,

I'm Apurva.

I am a Product Designer with a Bachelor’s in Communication Design from Nottingham Trent University. I combine my passion for art, storytelling, and psychology to craft intuitive and delightful experiences that simplify everyday problems. I aim to create timeless designs—visually elegant and functionally impactful and now I’m excited to begin my next chapter!

My Story.

Currently looking for full time opportunities from February 2025

I'm a Product Designer, wired with Illustration skills. I create impactful, intuitive & delightful experiences. I work where people, technology & business meet!
I wish to be part of an ecosystem where humanity is essential to design.

Background

Born and raised in India, I am a Product Designer now based in Toronto, Canada.

How it all started...

My professional journey began as a Product Designer at Tata Consultancy Services, where I collaborated cross-functionally, led design initiatives, and revamped critical applications. I developed a network operation software interface, successfully leading a team of 8 members to contribute to a $1.5 million revenue increase for the company.

Always curious to know the 'Why' behind things, I began exploring the thought processes that shaped products and solutions. Inspired to uncover the value being created, I collaborated with Product Managers and UX Designers at my company. Attending a UX conference further fueled my passion for creative problem-solving, as I learned how placing the user at the center of design could transform experiences. That moment solidified my decision to step into the field of UX design!

A few years down the line

I hope to bring my perspectives and experiences to a team that thrives on diversity of thought, impactful work, healthy relationships, and moments of surprise and delight. I strive to become an empathetic, passionate, and a "humane" Design Leader one day.

When I'm not designing, you'll spot me...

Writing my heart out ✍🏻 relaxes my soul. 🧘🏻‍️
Sketching or painting 🎨, it's just divine!
Sipping a hazelnut latte ☕️ it's love.
Baking a blueberry muffin 🧁, it's a therapy.
Walking my imaginary dog 🐶 getting one very soon : )

My Journey.